Analysis of Consumers’ Preferences for hydrogen Fuel cell Vehicles in Shanghai by using a choice experiment

Yanan Huang; Dmitriy Li; Jeong Hwan Bae

doi:10.22794/keer.2023.22.1.017

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2023 Vol.22, Issue 1 Preview Page

Research Article

Analysis of Consumers’ Preferences for hydrogen Fuel cell Vehicles in Shanghai by using a choice experiment 선택실험법을 이용한 수소연료전지차에 대한 상하이 시민들의 선호도 분석

31 March 2023. pp. 429-448

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Abstract

This study aims to analyze consumers‘ preference for HFCVs (hydrogen fuel cell vehicles) in Shanghai and investigate the factors that can affect the consumers‘ preference for choosing HFCVs by using a choice experiment (CE). A conditional Logit model (CLM) was utilized to estimate attribute parameters including the purchase price of HFCVs, driving range, distance to hydrogen stations, government regulations on CO₂ emissions, and the sources of producing hydrogen. Additionally, we examined whether observable heterogeneity among individuals, such as education, income, age, and gender, affects their preference for HFCVs through the use of interaction terms. Moreover, we calculated the range and mean willingness to pay (WTP) for purchasing HFCVs and provided recommendations to the Chinese government and automobile enterprises to promote the adoption of HFCVs in Shanghai.

Keywords

Consumers’ Preference

Condition Logit Model

Choice experiment

Hydrogen fuel cell vehicles(HFCV)

WTP

본 연구는 상하이 시민들을 대상으로 수소연료전지차에 대한 소비자들의 선호도를 선택실험법을 이용하여 분석하였다. 조건부로짓모형을 이용하여 구매가격, 주행거리, 수소충전소까지의 거리, 이산화탄소 배출량에 대한 중국정부의 규제 수준, 수소제조방법 등 주요 속성을 추정하였다. 또한 교차항을 감안한 조건부로짓모형을 이용하여 교육수준, 소득, 나이, 성별 등과 같은 사회 경제적 요인이 수소연료전지차의 선택에 영향을 미치는지도 분석하였다. 또한 소비자들의 수소연료전지차에 대한 지불용의액을 추정하였다.

키워드

그린 자동차

소비자 선호

진술선호법

조건부로짓모형

선택실험법

수소연료전지차

지불용의액

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Information

Publisher :Korea Energy Economic Institute·Korea Resource Economics Association
Publisher(Ko) :에너지경제연구원·한국자원경제학회
Journal Title :Korean Energy Economic Review
Journal Title(Ko) :에너지경제연구
Volume : 22
No :1
Pages :429-448
Received Date : 2023-02-28
Revised Date : 2023-03-30
Accepted Date : 2023-03-30
DOI :https://doi.org/10.22794/keer.2023.22.1.017

Korean Energy Economic Review ISSN:1599-7057(Print) 에너지경제연구

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