Korean Energy Economic Review ISSN:1599-7057(Print) 에너지경제연구

The purpose of this research is to analyze the mediating effect of electricity saving consciousness between electricity saving information and electricity saving behavior in residential sector. Also it shows the differences of the result according to the characteristics like professional expertism, interest in policy, and full-time housewife. Generally the partial mediating effect of electricity saving consciousness is confirmed through multiple regression analysis and bootstrapping method. Also it is confirmed that professional expertism has a significant and positive impact on the level of electricity saving information, consciousness, and behavior and the full-time housewife does equally, but interest in policy affects positively only the level of electricity saving information. The mediating effect of electricity saving consciousness is confirmed in each group with characteristics and the strength of mediating effect is highest in the group of interest in policy, followed by full-time housewife and professional expertism. This result implies that the inspiration of consciousness is effective to people with the interest in policy and full-time housewife, but abundant information is more helpful to people with professional expertism to make them save electricity at home.